Art, publishing, culture and the stories that connect them

What Happened When We Restarted YouTube
Soi Books Soi Books

What Happened When We Restarted YouTube

We restarted a dormant YouTube channel with no big strategy just a decision to start making films again. Five weeks later, the audience had grown sharply, and we’d learned something useful about showing the process behind books, archives and independent publishing.

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Why Books Are Becoming the New Cultural Status Symbol
Soi Books Soi Books

Why Books Are Becoming the New Cultural Status Symbol

Books are having a moment again. From fashion brands and musicians to artists and archives, more people are turning to physical books to tell stories, preserve culture and make something that lasts longer than a post or a reel.

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Three Fairs, Three Days: A Weekend Deep in the Photobook World
Soi Books Soi Books

Three Fairs, Three Days: A Weekend Deep in the Photobook World

Three days. Three fairs. Two sides of the table. From Olympia to the Tate Modern to a Sunday afternoon in Peckham with our own books spread out in front of us. May was a reminder of exactly why physical publishing still matters, and why the community around it is worth showing up for.

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One Sticker, One Story: Parma, Parmalat, and the Collapse Behind the Glory
Soi Books Soi Books

One Sticker, One Story: Parma, Parmalat, and the Collapse Behind the Glory

A single sticker captures the rise and fall of Parma — from their 1990s European success to the Parmalat scandal that brought it all down. Backed by Calisto Tanzi, the club became one of Italy’s most compelling sides before the financial collapse exposed the foundations beneath it. In one image, trophies, money, and consequence sit side by side.

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