Stickerbomb Story: Eighteen Years of Launches, Slaps & Sticker Books

Where it all began — The Original Stickerbomb (2008)

London, 2008. Working out of our creative studio SRK (Studio Rarekwai - later Studio Rarekind) in Hackney, we put out an open call to street artists, graffiti writers, and illustrators from around the world via Flickr, of all places. The response was extraordinary. Artists came back from Brazil, Chile, Indonesia, Japan, France, the UK and beyond, and thanks to the publishing team at Laurence King, we bound the best of it into a single, fully peelable book.

No one had done it quite like this before. The original Stickerbomb brought together artists including Insa, Remi Rough, Tom Blackford, Tilt, Stormie, Suiko, Tenga, Washio and many more, and proved that sticker culture deserved a place on shelves as much as it did on walls and lamp posts.

A lovely feature in the Metro got the word out, and the launch itself was held at the old Red Bull HQ in London, with work by Remi Rough and System on the walls and a set from Infinite Livez (who featured in the book) alongside the Open Sauce team: Don Grizz, who we still work with today, and Man One.

The launch marked the start of something that would take eighteen years, dozens of books, and several continents to begin to map.

More stickers, more madness — Stickerbomb 2 (2010)

Two years on, Stickerbomb 2 arrived with 280+ stickers, a wider roster of artists including Jeff Jank, Panik, Pez and The Yok and a clear statement of intent: Stickerbomb wasn't a one-off.

The series had momentum, and it wasn't slowing down.

Two obsessions, one new format — Stickerbomb Monsters & Stickerbomb Letters (2012)

2012 brought a format shift. Instead of one big book, two smaller, more focused titles: Monsters, for slapping everywhere; Letters, for spelling anything.

Stickerbomb Monsters in particular flew off shelves and quietly announced that the series could go in any direction it wanted.

Going large — Stickerbomb XL (2013)

The clue was in the name. Stickerbomb XL arrived in a significantly larger format, packed with 160 peelable high-quality vinyl stickers. More space, more impact — the biggest Stickerbomb yet at the time.

Around the same period, the team were active in Bangkok, curating gallery events and shows (which you can read about here) that brought many of the Stickerbomb artists to new audiences across Southeast Asia — building the community that would define the next phase of the series.

The breakout — Stickerbomb Skulls, Singapore (2014)

If any single moment marked Stickerbomb going truly global, it was Skulls. With 160+ stickers celebrating street art's most enduring icon across every conceivable style, it became the breakout book of the entire series. To celebrate, the team launched it at the Kult Gallery in Singapore, one of the most memorable nights in Stickerbomb's history.

A new direction — Stickerbomb Skate (2015)

Stickerbomb Skate changed the game. For the first time, the team worked with brands and licensing, bringing together 150 classic stickers from the legends of skate culture: Girl, Santa Cruz, Real, Alien Workshop, Toy Machine. A new direction that opened up a whole world of future possibilities.

Going to America — Stickerbomb 3, Los Angeles (2016)

The team resisted doing a third numbered book for a long time. When they did, they made it count. 240+ stickers, zero rules, and a launch that took Stickerbomb to LA with events at Kinokuniya and the Start Gallery.

Bigger, wilder, weirder.

Stickers and stationery — Stickerbomb Journals & Sticker Packs (2017)

2017 was the most prolific year in the series to date. Three Stickerbomb Journals — Graffiti, Galaxy and Creatures — marked the first real foray into stationery, featuring artists Dabs, Iloobia and Haniboi. Collectible, tactile, and genuinely fun. Alongside them came three sticker packs — Space and Aliens, Robots, and Vampires — which went on to become the widest-selling packs to date. They're now nearly impossible to find.

Somewhere in the archive there's one pack left.

Peel and protest — Stick it to the Man & City Birds (2018)

Two books, two moods. Stick it to the Man brought protest energy and street-art attitude in sticker form. City Birds offered something quieter, a more contemplative, observational counterpoint. One peel-and-stick attitude, two very different expressions of it.

A decade on — Stick and Skate (2021)

Coming out of a period of relative quiet, Stick and Skate distilled over 140 skateboard stickers into something that worked as both a sticker book and an art object. Everything a skater's laptop, helmet, or board deserves.

A new chapter — The Craft Beer Sticker Book (2023)

Our first book published independently under the Soi Books imprint, and a genuine milestone. The Craft Beer Sticker Book features 300 fully peelable stickers from 40 microbreweries near and far, spotlighting trailblazing operations with compelling stories behind them: Amundsen, Basqueland, Exale, La Source, To-øl and more. It even takes you to the Okavango Delta to profile Okavango, Botswana's first licensed microbrewery, and sits down with Japas Cervejaria, an all-female-founded brewery of Japanese descent. Leave the stickers intact and admire them, or peel and slap accordingly.

Going through the full production process ourselves gave us huge confidence. It proved that Soi Books could do this on its own terms, and it set the direction for everything that's followed since.

Back where they belong — Stickerbomb 1 & 2 Reissues (2024)

The books that started it all, back in print. Revised, restocked, and ready to slap again — the reissues of the original Stickerbomb and Stickerbomb 2 brought the series full circle, introducing the earliest titles to a new generation and giving longtime fans the copies they'd long since worn out.

The series continues — Skateboard Stickers (2025) & Stickerbomb Sneakers (2026)

The momentum hasn't stopped. Skateboard Stickers distilled 150+ years of skate culture into peel-and-stick form. And the latest title, Stickerbomb Sneakers brings over 200 stickers celebrating sneaker culture: kicks, characters, and chaos in one book.

Eighteen years on, the series is still going.

If this has sent you down a rabbit hole, you're in the right place. Browse every title in the Stickerbomb series here, shop some of our stickerbooks on our Stickerbomb World shop, or take a deeper dive into the story behind Soi Books, from 2004 to 2024.

Next
Next

Inside the Making of the deadmau5 Book: Building a Collector Object, Not Just a Book